The Lucozade YES Campaign was a relaunch of the much loved British brand, re-inventing a new mindset and setting a cultural movement that resonated with the audience.In this campaign, Lucozade partnered with some of the most amazing UK talent to promote a series of events sponsored by Lucozade. It took over social and digital spaces where conversations were happening and caused disruption amongst young people, making Lucozade relevant again.  Role: Design, Art Direction & Production.