Lycra Moves You

Working with Rankin and inspired by Eadweard Muybridge we created this global campaign for Lycra Brand under the banner 'Lycra Moves You'. This campaign emphasizes the freedom and flexibility that Lycra fibers brings to clothes and how this inspires you express yourself physically. This was launched across 26 countries and multiple media touch points from OOH, film to online. Role: Design, Art Direction, UI & UX.